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Complementary and alternative medicine is popularA recent telephone survey on the use of complementary and alternative medicine in the United Kingdom yielded a one year prevalence of 20%. 14 Herbalism, aromatherapy, homoeopathy, acupuncture, massage, and reflexology were among the most popular. This level of use may seem impressive but, compared with other countries, it is low (figure). To some they indicate that in the United Kingdom complementary and alternative medicine will grow to match its popularity in Germany or France, where, contrary to the United Kingdom, it is mostly practised by medically trained doctors. One year prevalence of complementary and alternative medicine in various countries. Data based on surveys of random or representative samples of populationComplex reasons for popularityThe exact reasons for the popularity of complementary and alternative medicine are complex; they change with time and space, they may vary from therapy to therapy, and they are different from one individual to another—for example, a patient with AIDS will have other motives than someone who is “worried well. ” Reporting on complementary and alternative medicine in the British daily press is … View Full TextSign in